The 2017–18 Barcelona home jersey featured the club’s traditional blaugrana colors, reimagined with narrow central red stripes that widened toward the sides for a modern gradient effect. Designed by Nike, it carried a sleek round-neck cut with subtle yellow trim at the back collar. The Barcelona crest sat on the left chest, opposite the Nike swoosh, while the front featured the first season with the Rakuten sponsor in white. Built with Nike AeroSwift (player version) and Dri-FIT technology (fan version), the shirt offered lightweight breathability and performance, worn during a season that saw Barcelona lift both La Liga and the Copa del Rey.
